Executive/ Sr. Executive – Marketing
Product Category - Musical Instrument
Department - Musical Instruments Sales & Marketing Department
Location – Gurgaon
Experience – 3+ Years
No. of Position - 01
He/she is responsible for achieving the sales target through efficient management and expansion of existing sales channel for the respective product category in India. A second aspect of the role is to explore other channel options to expand sales.
Key Area of Job Description:
1. Take care of Marketing cum Sales for assign category (Musical Instrument)
2. Market Development and penetration.
3. Execute promotional activities and new product launch.
1. Market Development and penetration:
a. Identify new markets (Corporate clients), sales channels and distribution network.
b. Identify the high and low demand area for each product category and focus on low demand areas to create more demand.
c. Maximize market penetration by focusing on areas where’s company presence is not visible.
d. Maximize dealer network by adding more dealers to the distribution channel (evaluate dealer’s capability). Work on getting more business partners.
2. Achieve Sales Target:
a. Work with the Manager to assign yearly and monthly sales targets for each dealer, business partner/corporate client. Ensure the same is intimated/ communicated to the dealers and corporate clients on time so as to ensure their ownership for the same.
b. Ensure monthly and overall annual sales targets product category wise , dealer and business partner/ corporate client wise are achieved for the respective regions and wherever serious fall is noticed seek guidance form the Manager to put things back in order.
c. Furnish area specific sales report which highlights the monthly performance vis-à-vis sales target. Periodically, update the sales report as per the new orders received from the dealers and business partner/ corporate clients.
3. Execute promotional activities and new product launch:
a. Responsible to communicate the promotional activities as intimated by Manager in the most cost-effective manner and thus ensure maximum ROI from the same.
b. Responsible to tie up with area specific print and electronic media, and other branding partners.
c. Responsible to organise the launch of new products in his/her area.
d. Identify new avenues for promotion and intimate the same to Manager for further processing.
e. Regularly review the branding of Yamaha Products at the dealer location and business partner/ Corporate client ensure the same is in sync with the company policy.
f. Responsible to utilise the promotional budget in the most cost-effective manner and thus ensure maximum ROI from the same.
g. Responsible to devise and execute various promotional activities in coordination with the team.
h. Ensure timely communication of promotional and incentive schemes to team members and monitor the execution at each step.
i. Provide inputs on the promotional activities, to be designed for corporate clients/ and dealers during various occasions (Festivals), and on receiving the final schemes from corporate ensure execution of the same as per the plan.
4. Sales Forcasting and PSI planning:
a. Responsible for monthly demand planning for the assigned product by collating data from all regions.
b. Responsible to carry out and complete annual PSI process for the assigned product.
c. Look into the stock planning aspects for assigned product and ensure enough stock is available to smoothly carry out the regular sales.
d. Forecast sales projections for entire product category of assigned product (volume & value across regions) and break it down by quarter / month based on sales seasonality.
e. Looks after the production requests for assigned product category and coordinates for the same.
5. Coordination with Internal and External customers:
a. Develop effective communication within team and other departments in order to maintain harmonious relationship.
b. Coordinate and handle enquiry from dealers, and business partners.
c. Responsible to solve the customer queries and problems within the defined timelines.
d. Keep close track of technical complaints from the customers and ensure through inter departmental coordination that they are being resolved within specific timelines.
1. Current CTC
2. Expected CTC
3. Notice Period
Note: - Kindly make sure to mention reference code:"Executive/Sr.Executive – Marketing" in the subject of the mail.